A USwifi / Vanguard Internet Initiative
To Supply or Not to Supply: WiFi Routers for WISP Customers
- by ISPadmin
- 2024 / 8 / 5
- Technologies
The decision to provide WiFi routers to residential customers is a strategic one for WISP owners. There are both advantages and disadvantages to consider.
Pros of Supplying WiFi Routers
- Improved Customer Satisfaction: Offering routers can enhance customer satisfaction by providing a complete internet solution out of the box.
- Standardized Network Performance: By providing routers, you can ensure consistent network performance and troubleshoot issues more efficiently.
- Additional Revenue Stream: The sale or rental of routers can generate additional revenue.
- Competitive Advantage: Offering routers can differentiate your service from competitors who do not.
Cons of Supplying WiFi Routers
- Increased Costs: Purchasing and maintaining a stock of routers can be costly.
- Customer Support Burden: Providing technical support for routers adds to your customer support workload.
- Limited Router Choice: By offering only a specific router model, you may restrict customer options.
- Potential for Hardware Failures: Router failures can lead to customer dissatisfaction and support calls.
Factors to Consider
- Target Market: Understanding your target market’s technical expertise can influence your decision.
- Competition: Analyze what your competitors are offering to determine if providing routers is a necessary competitive advantage.
- Financial Implications: Carefully evaluate the potential costs and revenue associated with router provision.
- Customer Support Resources: Assess your team’s capacity to handle increased customer support inquiries.
Alternative Approaches
- Router Rental: Offer routers for rent to customers who need them, generating recurring revenue.
- Router Recommendations: Provide customers with recommendations for compatible routers without supplying them directly.
- Bundled Packages: Create service packages that include router rental or purchase as an option.
Ultimately, the decision to supply WiFi routers depends on your specific business goals, customer base, and financial situation. Carefully weighing the pros and cons will help you determine the best course of action for your WISP.
Contact us here to learn more about how ISP Revolution can help you deploy with confidence – the first time
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