10 Ways Your WISP or ISP Can Surprise and Delight Customers and Drive Referrals

Best Friends sitting at the park studying

Internet service providers (ISPs) and wireless internet service providers (WISPs) face a constant battle: standing out from the crowd. Sure, you offer reliable speeds and competitive plans, but is that enough to truly win over customers and have them raving to their friends and family?

The answer is a resounding no. In the age of experience, it’s time to ditch the ordinary and embrace the extraordinary. Here are 10 out-of-the-box ideas to surprise and delight your customers, turning them into loyal brand advocates who can’t wait to sing your praises:

  1. Become a Community Wi-Fi Superhero: Partner with local businesses and community centers to offer free Wi-Fi hotspots, powered by your stellar network. This expands your reach, provides a valuable service, and gets your brand noticed
    by a wider audience.
  2. Level Up Your Customer’s Tech Game: Host free workshops on online safety, maximizing internet experiences, or troubleshooting common issues. This positions you as a helpful partner and builds trust with your customers.
  3. Incubate Local Innovation: Partner with co-working spaces to offer discounted internet plans and technical support to budding entrepreneurs. This fosters local business growth, creates a loyal customer base, and positions you as a champion
    for innovation.
  4. “Tech Buddy” Program: Unleash the Power of Community: Pair tech-savvy customers with neighbors who need a helping hand. This fosters a sense of community, strengthens customer loyalty, and creates a unique value proposition.
  5. Work from Anywhere, Literally: Design special packages for remote workers, offering dedicated workspaces with high-speed internet, comfy furniture, and meeting room availability in scenic locations. This caters to a growing demographic and positions you as a productivity booster.
  6. Connecting Your Community Online: Create a platform for local organizations to host online events, webinars, or virtual workshops using high-quality video conferencing. This fosters community engagement and positions you as a facilitator of virtual connections.
  7. Gamers Rejoice! Offer internet packages designed for online warriors. Think low latency connections, priority bandwidth during peak gaming hours, and partnerships with streaming platforms. This caters to a passionate niche and makes you the internet provider of choice for serious gamers.
  8. Smart Home Made Easy: Partner with smart home device manufacturers to offer bundled packages with internet installation, device configuration assistance, and educational resources. This creates a seamless entry point for customers and positions you as a one-stop shop for all things connected.
  9. Support the Esports Revolution: Sponsor local esports tournaments and provide high-speed internet and live streaming support. This taps into a growing trend, attracts a tech-savvy audience, and positions you as a supporter of competitive gaming.
  10. Random Acts of Bandwidth: Surprise a deserving customer each month with a free upgrade, bonus data package, or waived late fee. This unexpected act of kindness fosters goodwill, generates positive word-of-mouth, and creates a sense of appreciation amongst your customer base.

By implementing these creative ideas, you can move beyond just being an internet provider and become a trusted partner in your customers’ digital lives. Remember, it’s the little things that make a big difference. So, unleash your creativity, WOW your customers, and watch those referrals roll in!

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